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CC Resolution No. 2405RESOLUTION NO. 2405 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BAYTOWN, TEXAS, ESTABLISHING CITY COUNCIL GOALS FOR FISCAL YEAR 2016-17; AND PROVIDING FOR THE EFFECTIVE DATE THEREOF. ****************************************************************************** BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF BAYTOWN, TEXAS: Section 1: That the City Council of the City of Baytown, Texas, hereby establishes its goals for Fiscal Year 2016-17 that are further described in Exhibit "A," which is attached hereto and incorporated herein for all intents and purposes. Section 2: This resolution shall take effect immediately from and after its passage by the City Council of the City of Baytown. max/ INTRODUCED, READ and PASSED, by the affirmative ote of the City Council of the City of Baytown this the 10th day of March, 2016. iT ST: ETICIA BR SC ' Clerk APPROVED AS TO FORM: r 4NACIOOggRAMIREZ, SR., C' y Attorney R:1Karen'tFiles\City Council'. Resolutions\2016\March I&'CityCouncilGoals.doc , Mayor Exhibit "A" City of Baytown Council Goals Fiscal Year 2016/2017 Submitted by Richard L. Davis, ICMA-CM City Manager INTRODUCTION TO THE CITY OF BAYTOWN'S 2016/2017 COUNCIL GOALS On November 14, 2015, the City Council, Mayor, and senior staff met for a community priority setting retreat at Baytown City Hall. Preceding this retreat, elected officials were invited to participate in a survey that asked each participant to respond to a number of questions regarding what each believes are the primary or top priorities of the community. The results of the survey were used by the City Manager and the Director of Strategic Initiatives to develop seven community directives. The City Manager then engaged the elected body in a discussion specific to each directive to refine each community priority. Based on the survey, it was determined that the top community priorities for 2016/2017 are: • Community Image and Brand • Public/Community Safety • Neighborhood Quality and Vibrancy • Modern and Reliable Infrastructure • Community Mobility • High Performing Strategic City • Economic Vitality On March 5, 2016 facilitator Dan Griffiths from Tanner LLC assisted the Mayor and Council in identifying and articulating seven goals for the coming fiscal year. Council goals parallel the earlier determined community priorities. The elected body also discussed and provided to staff a number of possible initiatives associated with each goal. The goals themselves are presented in the following pages, along with the relevant community priorities identified by the Council last November and possible associated initiatives. A more comprehensive implementation plan, to include more specific initiatives, will be the product of a staff retreat on March 11, 2016 and will be presented to the Council on April 14, 2016. 2 Community Image & Brand Council Goal Statement Baytown embraces and celebrates its cultural and historic heritages. We demonstrate pride in our community through shared responsibility for and stewardship of our neighborhood and natural resources. Value Statement In Baytown, we work together as a municipality, citizens, neighborhoods, and partners to improve and maintain our image by ensuring infrastructure, public facilities, and private properties are maintained in a manner that reflects the pride we feel in our community. Why This Is Important There are many aspects and elements associated with quality of life that are affected by our community image and brand. Private investment decisions associated with business development are highly influenced by a community's image and reputation. Likewise, numerous studies over the decades have shown a close connection between the aesthetic qualities of community and crime rates. Finally, a strong community image and brand facilitates the attraction of residents who are more likely to contribute to an even higher quality of life. Possible Initiatives • Development of a building maintenance program. • Development and implementation of a litter abatement strategy/program. • Infrastructure and public properties aesthetics strategy/implementation. (streets/curbing/sidewalks repair) • Increased citizen engagement through volunteer program. • Enhanced intergovernmental coordination. • Assessment and expansion of current green waste/recycling program. • Expanded waterfront/waterways clean-up. • Brush/grass clean up. • Coordinate public information efforts with school district. 31 Public Safety Council Goal Statement Baytown ensures resources and technology are sufficient to provide the highest quality public safety services possible. Shared responsibility and ownership with citizens are critical to realizing this ambition. Value Statement In Baytown, we recognize public safety as foundational to quality of life. We work together as a City and neighbors to maximize safety by ensuring that public infrastructure, technology, human resources, and training are sufficient and effective in supporting this directive. We engage citizens and businesses in this endeavor by encouraging and expecting personal responsibility, accountability, and shared ownership. Why This Is Important Nothing is more fundamental to quality of life than a sense of safety and security. We recognize public safety is a continuous commitment that, in order to be effective, must include the involvement of all sectors of our community. Baytown's success in almost any other endeavor must be preceded or be accompanied by our ability to create and maintain a safe, healthy, and secure environment. Possible Initiatives • Greater engagement and dialogue with neighborhood associations. • Address public safety staffing and training to ensure adequacy. • Increase enforcement efforts with police and fire inspections. • Expand/improve networking with community resource groups, i.e. — mental health. • Continue to build robust paramedic program. • Plan for additional, more functional fire/police space (police administration, fire training facility phase 2) • Animal control expansion/functionality. • Expand spay/neuter program, including veterinarian. a Council Goal Statement Baytown works to elevate the quality of current neighborhoods and future developments by collaborating with citizens and businesses, maintaining high standards, and sharing responsibility for achieving greater neighborhood quality and vibrancy. Value Statement In Baytown, the City, residents, and businesses work cooperatively to create an atmosphere of vibrancy and safety by engaging in community dialogues and actions focused on improving the visual aspects of our community and by elevating both property values and quality of life. We achieve this by ensuring that staffing, financial resources, and infrastructure are sufficient to realize this ambition, while endeavoring to minimize the fiscal impact on residents. Why This Is Important Neighborhoods are where people live. While simplistic and obvious, such underscores the critical nature of investing in neighborhood quality and vibrancy. After all, a community is nothing more or less than the sum quality of its neighborhoods. Further, one of the most effective ways to demonstrate to citizens a return on tax dollars is to invest in neighborhood quality elements such as infrastructure and aesthetics. Neighborhood vibrancy, meanwhile, develops when the physical environment is safe and clean and when residents regularly engage in dialogues addressing neighborhood issues. Possible Initiatives • Robust, proactive/targeted code enforcement. (Targeted junk vehicles, high grass/weeds, refuse/junk abatement. • Revisit ordinances and develop enabling code that provides foundation for abatement of issues that affect aesthetics and quality of life. • Continue to aggressively address both vacant and occupied substandard housing (repair, maintain, secure, or demo). • Address neighborhood sidewalks, street lighting, etc. • Targeted law enforcement. • Require buried utilities in new subdivisions. • Program/strategy to enhance the aesthetic nature of public infrastructure. • Continue trail development, focus on connectivity. 51 • Programs to engage citizens and neighborhoods in improving neighborhood quality and vibrancy. • Develop public art program. • Emphasize and pursue access to shopping and cultural destinations. • Continued park development and enhanced maintenance. • Develop additional hike/bike paths. • Linkage between city and schools. • Assist school district in telling public about good things happening in education. Assist the district in all other ways to increase reputation and ratings. • Work to clean up metal storage containers. • Auto repair shops clean up. • Proactive code enforcement. • Livestock ordinance. Modern and Reliable Infrastructure Council Goal Statement Baytown aggressively plans for, funds, constructs, and maintains the highest quality public infrastructure in a manner that contributes to our aesthetic environment and builds value. Value Statement Our physical infrastructure in Baytown plays a critical role in not only safeguarding community health and safety, but also in elevating and maintaining a high quality of life. We therefore aggressively plan for, fund, construct, and maintain the highest quality public facilities and infrastructure. We accomplish this while endeavoring to issue no new debt, improving mobility, providing adequate capacity, and delivering quality product/service. Why This Is Important Sound and reliable infrastructure supports every function of the City. Without it, emergency services cannot be delivered, public health suffers, and private investment in our community evaporates. The condition and functionality of our infrastructure also communicates a great deal about who we are and what degree of pride we feel in our community. Possible Initiatives • Improved I&I program. • Water and Wastewater master plans and continued adaption of sewer system. • Develop/implement street maintenance/preservation program. • Continued implementation of sidewalk master plan and sidewalk repairs. • Drainage improvements. • Continued parks improvements. • Continued traffic mitigation. • Revisit striping schedule, make adjustments to keep striping visible. • Implement storm water master plan. • Consider utility burial as part of future projects. • Revisit specifications of infrastructure to consider aesthetics. Community Mobility e Council Goal Statement Baytown provides a diverse network of vehicular and pedestrian transportation options in a manner that emphasizes planning, safety, and efficiency. Value Statement Baytown is indeed a "city on the move." We therefore believe it critical to invest in the development and maintenance of modern and reliable transportation systems. Baytown plans for and develops roadways that facilitate the safe and efficient movement of traffic and emergency response. We support initiatives that provide, enhance, and encourage the development and use of alternative transportation infrastructure/facilities that link citizens with all parts of our community. We meanwhile pursue these ambitions and transportation projects in a fiscally responsible manner, using "pay as you go" strategies to fullest extent possible. Why This Is Important Very much like other infrastructure, our transportation system says a lot about who we are. More importantly, lives and our economy run on efficient and safe transportation. Our citizens depend on their ability to move about our community to take kids to school and events, shop, commute, and recreate. The City depends on a reliable transportation system to deliver life-saving services to our citizens. Similarly, our local economy will either live or die on our transportation system's ability to conduct goods, employees, services, and consumers to where they need to be in a reasonable timeframe. Possible Initiatives • Comprehensive transportation plan. • Trails, sidewalks, and bike paths development with appropriate lighting. • Traffic mitigation/flow improvements. • Use transportation projects as an opportunity to underground utilities. • Garth redesign and expansion. • TXDOT permit for 146 trail. • Pursue east/west access across Cedar Bayou. • Investigate mass transit opportunities. • Pursue feeder road south of Chevron over rail road crossing. • 146 spur at Ferry Road. • Work with TXDOT to improve 330 merge onto 1-10 West • Aggressively pursue state/federal funding for transportation projects. • Expand synchronization program, including North Main. 71 High Performing Strategic City Council Goal Statement Baytown will provide a return on citizen investment by delivering the highest possible customer service, managing growth, nurturing a culture of continuous improvement, promoting transparent and accountable government, and working with our citizens to define our strategic vision. Value Statement Baytown strives to provide a return to citizens on resources entrusted to city government. We demonstrate this commitment and honor this trust by delivering the highest possible customer service, promoting an environment of transparent and accountable government, managing growth, nurturing a culture of continuous improvement, drawing on the latest technology, and working with our citizens to define our strategic vision. Why This Is Important It is critical that the City continue to demonstrate trustworthiness and competency through the effective and efficient use of citizen resources. This ambition requires that we commit ourselves to the highest rungs of customer service and that we engage citizens in planning the future of their community. Further, it is equally critical that the City itself nurtures an environment of continuous improvement and that planning and technology support the future that we desire. Possible Initiatives • Five year CIP. • Long-range planning for infrastructure (include detention). • Plan for private sewer line replacement (look at SEP funding). • Community Based Strategic Plan. • Fiscal Sustainability Plan. • Leadership and Customer Service training. • Define performance metrics. • Develop community scorecard. 81 Economic Vitality 4W p J Council Goal Statement Baytown strives to build and maintain a diverse local economy which includes quality housing, a robust workforce, and vibrant retail sector. Value Statement Baytown plans for and is aggressive in providing citizens with convenient access to a broad array of quality housing, jobs, and retail. We accomplish this by working cooperatively with companies and individuals desiring to invest in high-quality projects. We ensure that city messaging and policies attract the quality of projects citizens expect and deserve, and we capitalize on our natural beauty to diversify and expand our economic base. Why This Is Important Baytown's ability to build and sustain a broad and diversified economic base is critical to maintaining citizen services without overburdening our residents. Equally important is our ability to attract the kind of housing, employment opportunities, and access to goods and services that contribute to our community quality of life. Possible Initiatives • Updated ULDC and ULDC flexibility. • Encourage the development of communities instead of subdivisions. • Identify and resolve impediments to recruiting and sustaining new business. • Seek economic diversification. • Target and market underutilized areas for business/retail development. • Build/implement a program of incentives that target office, research and development, and technology sectors. • Continue aggressive marketing of under-utilized areas (redevelopment). • Examine and update as needed current economic development strategy. Council driven expectations of EDF strategy. (Evaluate in house vs. outsourced ED director). • Develop growth strategy. 9