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Ordinance No. 16,000 ORDINANCE NO. 16,000
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF BAYTOWN,TEXAS,
AUTHORIZING AN AMENDMENT TO THE AGREEMENT WITH MADDEN
PREPRINT MEDIA,LLC FOR AGENCY OF RECORD SERVICES FOR MARKETING
AND ADVERTISING;AUTHORIZING PAYMENT BY THE CITY OF BAYTOWN IN
AN AMOUNT NOT TO EXCEED ONE-HUNDRED, FIFTY THOUSAND AND
NO 100 DOLLARS (S150,000.00); MAKING OTHER PROVISIONS RELATED
THERETO; AND PROVIDING FOR THE EFFECTIVE DATE THEREOF.
*************************************************************************************
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF BAYTOWN,TEXAS:
Section 1: That, on May 9, 2024, via Ordinance No. 15,803, the City Council of the City of
Baytown, Texas, authorized and directed the City Manager to execute and the City Clerk to attest to a
Marketing and Advertising Services Agreement with Madden Preprint Media, LLC for agency of record
marketing and advertising services.
Section 2: That the City Council wishes to extend the agreement for a second 12-month period,
and for an additional $150,000, to focus its advertising on two new City initiatives: Baytown Life and
Baytown Forward.
Section 3: That the City Council hereby authorizes and directs the City Manager to execute and
the City Clerk to attest to an Amended Marketing and Advertising Services Agreement with Madden
Preprint Media, LLC for agency of record marketing and advertising services for the purpose of focusing
its advertising on Baytown Life and Baytown Forward. A copy of said agreement is attached hereto as
Exhibit "A" and incorporated herein for all intents and purposes.
Section 4: That the City Council authorizes payment to Madden Preprint Media, LLC, in an
amount not to exceed ONE-HUNDRED, FIFTY THOUSAND AND NO 100 DOLLARS ($150,000.00)
for professional services in accordance with the agreement authorized in Section 3 hereinabove.
Section 5: That the City Manager is hereby granted general authority to approve a decrease
or an increase in costs by FIFTY THOUSAND AND NO 100 DOLLARS ($50,000.00) or less.
Section 6: This ordinance shall take effect immediately from and after its passage by the City
Council of the City of Baytown.
INTRODUCED, READ and PASSED by the vote the City Council of the City of
Baytown this the 19"day of November,2024.
-gYT0KiAj ANDON CAPETILLO, Mayor
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A GEUk JACKSO icy C
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APPROVED A TO F OF ,
SCOTT LEM ND,City Attorney
R:Ordinances and Resolutions Ordinance DraRs\2024-11-MAni Marketing and Ad%ernsmg Services Agreement-Madden.docx
2
EXHIBIT "A"
AMENDMENT TO AGREEMENT FOR CONSULTING SERVICES
THE STATE OF TEXAS §
COUNTY OF HARRIS §
This Amendment ("Amendment") to the Agreement for Consulting Services ("Agreement") executed
May 20, 2024 between the CITY OF BAYTOWN (the "CITY") and Madden Preprint Media, LLC
("Consultant") is entered into and effective as of this_day of 2024 ("Effective Date") by
and between the CITY and Consultant.
WHEREAS, the City Council of the City of Baytown approved the Agreement on May 9, 2024
via Ordinance No. 15,803; and
WHEREAS, Exhibit A to the Agreement provides that "there will be an option to extend the
Agreement for up to an additional 12 months, and shifting the focus to the marketing and advertising of
two other City of Baytown programs(Baytown Life and Baytown Forward);"and
WHEREAS, the CITY and Consultant agree to extend the Agreement and name the two other
initiatives.
NOW,THEREFORE,the CITY and Consultant agree as follows:
In accordance with Exhibit A to the Agreement, the CITY and Consultant amend the Agreement as
follows:
I.
Section 1(a) is amended as follows:
This Agreement authorizes Vendor to perform Agency of Record Marketing and
Advertising Services, including, but not limited to, the marketing and advertising
of the following City of Baytown initiatives
(i) Baytown Life Talent Attraction; and
(ii) Baytown Forward Economic Development
(the"Work") for and on behalf of the City.
ll.
Section 1 is amended to add subparagraph I(b)(b)as follows:
bb. Phase 2 of the Work shall commence on the date of execution by the City
Manager and (if not terminated in accordance with paragraph 10) shall
terminate twelve(12) months following execution by the City Manager.
Ill.
Section 2 is amended to add subparagraph 2(b)(b)as follows:
bb. For Phase 2 of the Work, the City shall pay Consultant in installments
based upon monthly progress reports and detailed invoices submitted by
the Consultant based upon the following:
(i) Advertising and Marketing Services.........$150,000.00
(ii) Total Not to Exceed............................$150,000.00
EXECUTED ON this the_day of , 2024(the"Effective Date").
CITY OF BAYTOWN
By:
JASON E. REYNOLDS,City Manager
ATTEST:
ANGELA JACKSON, City Clerk
APPROVED AS TO FORM:
SCOTT LEMOND,City Attorney
EXECUTED ON this the 6th_ day of November ,2024.
MADDEN PRE I T DIA,LLC
(Signature)
_ DARYL WHITWORTH
(Printed Name)
VICE-PRESIDENT of STRATEGY
(Title)
STATE OF TEXAS §
COUNTY OF -
�.§
Before me, undersigned notary public, on this day personally appeared
to.Vtj 1 IJ1�t{�oC-Ik, , the t
tWetielt+of Madden Preprint Media, LLC, on behalf of such
limit d liability company
known to me;
proved to me on the oath of :or
proved to me through his/her current
{description of identification card or other document issued by the federal government or
any state government that contains the photograph and signature of the acknowledging
person)
(check one)
to be the person whose name is subscribed to the foregoing instrument, and acknowledged to me that
he/she executed that instrument for the purposes and consideration therein expressed.
Given under my hand and seal of office this day of N0Q9-Mbe Ir ,20�
MARISSADBERTELSON Notary Public in and for the State of
Notary Public Texas O
+ State of Texas Y P ,- S 20.O
ID#�32ss�eo-e M commission expires:
My Comm Expires 9-25.2028
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